The Strategy and Tactics of Pricing : A Guide to Growing More Profitably (English) 4th Edition

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Author: Thomas T Nagle , John E Hogan

Language: English

Page: 336

Edition: 4thEdition

For Pricing Strategy or Pricing and Product Policy courses in MBA and /or advanced undergraduate marketing courses. The strategy and tactics of pricing provides a comprehensive, practical, step by step guide to pricing analysis and strategy development.

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