Good to Great : Why Some Companies Make the Leap... And Others Dont
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Author: Jim Collins
The best-selling Built to Last answered the question of what it takes to build an enduring, great company from the ground up. Good To Great answers an even more compelling question: can a good company become a great one and, if so, how? Built to Last was a phenomenal success: 'It is a fair assumption that as the seminal importance of this book begins to permeate the upper echelons of business and business schools. Collins and Porras will emerge as the gurus to watch over the next decade.' The Director Good To Great explores a whole new concept, backed by the rigorous research standards which gave Built to Last such an impact. About the Author Jim Collins is a student of companies - great ones, good ones, weak ones, failed ones - from young start-ups to venerable sesquicentenarians. The author of the national bestseller Good To Great and co-author of Built to Last , he serves as a teacher to leaders throughout the corporate and social sectors. His most recent book is Great by Choice , a look at why some companies thrive in uncertain times. His work has been featured in Fortune, Business Week, The Economist, USA Today, and Harvard Business Review.